Growth
Sine has built something truly remarkable. As the owner of Wallace Fitness in Florida, she's not just running a gym, she's transforming lives in ways that most fitness facilities never touch. And her story of getting there is one of courage, resilience, and unwavering belief in a bigger purpose.
Some people are simply born with an entrepreneurial spirit, and Sine is living proof. She still laughs when she remembers being just five years old, picking walnuts from her grandfather's garden in Turkey and organizing her sister and niece to sell them at Sunday markets.
"I always loved to have my independence. I always wanted to earn and make something, to better my life and the people around me."
That drive never left her. Through university, she sold makeup. She excelled academically. She became a highly respected project manager in the IT industry, traveling the world and climbing the corporate ladder. By all conventional measures, she had made it.
But Sine knew something was missing.
"My mentors told me way back then, 'Sine, you don't have the heart. You're not cutthroat. I was like, 'I am!' But they were right. I thought I was cut out for corporate, but I actually wasn't."
The truth? Sine is a change agent. She's someone who sees potential where others see limitations, who believes in making a bigger difference. And at some point, a well-paid corporate job couldn't contain that vision anymore.
So she made a decision that terrified and thrilled her equally. She quit her high-paying corporate position and moved to Florida to open a gym.
But Sine didn't want to create just another gym. She had a vision that was different from the typical fitness industry model.
"I wanted to provide fitness to people who are not normally fitness people. Your mom, dad, the 50-year-old, 70-year-old, 80-year-old. I even have a 92-year-old coming."
Wallace Fitness isn't about tire flips or bikini competitions. It's about helping people move better, feel better, and look better, while still living their lives fully. It's positioned perfectly between physical therapy and traditional fitness, serving people who have injuries, limitations, or simply aren't served by conventional gyms.
The results speak for themselves: clients coming off diabetes medication in their 80s. A 75-year-old gaining two pounds of muscle in four weeks while managing osteopenia. People recovering from hip surgeries and shoulder injuries. Grandparents are able to bend down and pick up their grandchildren again.
"It just fulfills me so much"
Opening Wallace Fitness in 2010 with her then-partner and ex-husband, Sine experienced both the highs of entrepreneurship and its crushing lows. For years, she struggled to break the $500,000 revenue mark. Personal challenges drained her focus and energy. She found herself taking money out of savings to keep the gym afloat.
"It was really hard. I did not like it."
But Sine had something that many entrepreneurs lose in difficult times: an incredible support system. Her parents believed in her. Her mentors encouraged her. Her friends stood by her side. And she had something else, too, an unshakable belief in herself.
When Sine discovered Gym Launch, she was at a crossroads. The investment felt enormous, especially when money was tight. She spoke with her father, seeking the reassurance we all sometimes need when making a big bet on ourselves.
His words changed everything: "Sine, every time you get any education, you go do something and you spend money, you always fold that in at least twice or three times."
"I already knew I had to do it. But sometimes you need support from the outside—though you have to be careful about who you ask. If you ask people who are not where you want to be, they're going to say, 'Oh my God, that's so much money.'"
She took the leap.
What happened next was nothing short of remarkable especially considering the obstacles Sine continued to face. Even as she was implementing new systems and strategies, her divorce was unfolding. She dealt with health issues. Life wasn't making it easy.
But Sine kept going.
She broke through the $500,000 barrier she'd been stuck at for years, hitting $570,000. The next year? $650,000. This year she hit the million dollar run rate. And all while working less frantically than before.
"I feel like I'm doing nothing," she says with amazement. "But the systems work. The structure works."
Today, Sine isn't just running a successful business, she's living a life she once only dreamed about.
This year alone, she gave her team raises totaling thousands of dollars. She made substantial donations to charities she's passionate about. She flew her parents to Orlando for their 50th anniversary, bought tickets to see Andrea Bocelli which she'd been dreaming of attending, and booked a family cruise. She treats her team like family, celebrating with them at holiday parties at her home.
“My people are happy. My clients are happy and they're staying. My team is happy and they're taking care of me, and I take care of them. My bank account is happy."
"I feel like I'm living a dream."
The numbers are impressive, yes. But the real transformation isn't in the revenue, it's in the lives changed. It's also in Sine herself, the girl who sold walnuts at five, the employee who knew she was meant for something more, the woman who chose purpose over comfort and built something that matters.
That humility, combined with her fierce determination, is Sine's superpower. She's coachable but confident. She's kind but clear. She believes in systems but never loses sight of the human element.
When asked what she'd tell another gym owner who's struggling, Sine shared these words of encouragement…
"If you're going to do the work, jump in. Don't have an ego. Unless you follow the process, you can't blame anyone but yourself. But if you do follow through, if you're not looking for excuses to blame other people, this works. The proof is there."
