Growth
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Running a gym in Brisbane, Australia, Maggie was trapped in a cycle that too many gym owners know well– teaching nearly every class herself, barely scraping together $5,000 a month (just enough to cover rent and basics), and lying awake at night, wondering how she'd make it all work.
With only 33 members and no consistent sales process, every month felt unpredictable. Every decision felt risky. The business she'd poured herself into was draining her completely, leaving nothing for her family, her children, or herself.
Maggie knew something had to give. Despite her fear of investing when money was already tight, she reached out for help. The sales call felt different: real, not too good to be true. She knew staying on the same path wasn't an option at all.
So she made the leap to do something different.
The transformation didn't happen overnight, but it happened quickly. First came the systems. She installed the frameworks that would let her business run without running her into the ground. Then came paid advertising, opening a consistent pipeline of new leads when organic social media had been her only source. Sales training gave her the confidence she'd been missing, and suddenly she wasn't just surviving, she was growing.
The numbers started climbing fast enough that she could finally hire other instructors. For the first time, she could step back from teaching every class and focus on what would actually grow the business: selling memberships, implementing strategies, and building something sustainable.
Three and a half years later, the metrics are striking:
But numbers only tell part of the story.
Maggie doesn't teach classes anymore—not because she doesn't love it, but because she's built something bigger. She's present with her family again.
She's calmer, more focused, better. The person who used to wake up sweating from stress is gone, replaced by someone who's grown alongside her business.
The studio has become more than a place to work out. Earlier this year, the community Maggie built rallied together for a fundraising event supporting kids born with heart conditions, children like her own daughter. They doubled their goal. The impact reached far beyond the studio walls.
Perhaps the most unexpected gift has been the end of isolation. Running a fitness business can be incredibly lonely, especially when you're surrounded by competition. But through her journey, Maggie connected with other gym owners, people who understand the challenges, celebrate the wins, and inspire her to keep pushing forward. She's not alone anymore.
Maggie's advice to gym owners still teaching every class, still stressed about next month's rent, still lying awake wondering how to make it work?
"Do the leap. Trust the process. You're never going to regret this."
She hasn't looked back once.
