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When Liza posted on Facebook asking if anyone wanted to join her for a $20 bootcamp at a park, she had no equipment, no business plan, and certainly no idea she was about to build an empire.
Twenty people showed up. That was all it took.
Liza's journey didn't start with entrepreneurship, it started with transformation. Sixteen years ago, she was 70 pounds heavier, uncomfortable in gyms, and teaching herself how to run outside. When she discovered bootcamps at someone else's gym, everything changed.
For five years, she worked at another gym while maintaining her "real job" in insurance, where she'd been since she was 17. But that first bootcamp she hosted herself? That was the moment everything shifted.
After that first bootcamp, Liza found herself with a following and a problem: Nebraska winters don't care about outdoor fitness classes. So she started subleasing spaces for just one hour at 7:30 PM, working around everyone else's schedule.
When those locations closed (twice), she didn't quit. She found a 1,200-square-foot space down the street.
"When it rained inside, it rained outside. It was bad."
But it was hers. Four walls and a bathroom, that's all she needed to give life to LP Fitness.
Fast forward to a regular Tuesday at lunchtime. Liza was still working at State Farm, making good money, playing it safe. But something inside her snapped…
She texted her husband: "I can't give everything I want to give to LP while working. I think I want to quit my job."
His response? "I got you. Let's do this."
She never went back to work that day.
The next morning, she opened her email to find a message from Gym Launch asking to feature her on their podcast.
"That timing wasn't an accident."
When she joined Gym Launch in July 2022, she wasn't just looking for marketing help, she needed someone to teach her everything. Sales techniques. Managing objections. Understanding her numbers.
"I'm the biggest advocate for Gym Launch because it literally changed my life. Tell me what to do and I'll do it."
And she did. Following every lesson to the letter, from collecting Google reviews, to plastering the gym with before-and-after photos to what her gym should look like.
The transformation was immediate. She converted LP Fitness into a transformation center, moved to a beautiful location with plenty of parking, and built something that reflected everything she wished she'd had during her own 70-pound weight loss journey: fitness, nutrition, and accountability all in one place.
When Liza started with Gym Launch, she was doing $5,000 per month. She'd been stuck at that number for two years.
Today? She averages $65,000 per month. Her "low" month is $60,000.
"If you would have told me this, I would have been like, Yeah, right. But now I always think, 'What's the next level?'"
LP Fitness now runs without Liza needing to be there 24/7. With 37 employees and a system so dialed in that she's confident in replicating it, she's signed the lease for her second location opening in 2026.
But here's what makes her gym different: Every single member gets a dedicated coach. They send pictures of every meal, every single day. The accountability isn't just promised, it's built into the foundation.
"We're a premium gym. We're the only transformation center in Lincoln. Nowhere else do you get all of this."
She used to be that gym owner checking competitors' prices, thinking she needed to be the cheapest to win. Now she's probably the most expensive, and her members results match the price tag.
Since transforming her business, Liza has won:
She's also diving into keynote speaking, already booking gigs.
Oh, and she just won the Prestige Labs challenge—earning a trip to the Super Bowl, custom weights with her logo, a bench, a rack, and the satisfaction of seeing herself on top of that leaderboard.
When asked what she'd say to someone considering Gym Launch but scared of the investment, Liza doesn't hesitate:
"I would tell them absolutely they need to do it. It's going to be the best investment. It literally changed my life, and I know that sounds cheesy, but if I hadn't done it, there's no way in hell none of this would have happened. I'm your biggest cheerleader. Every time I do presentations, I talk about Gym Launch and have a slide showing everything it's done for me. Best investment, 100%."
She's retiring her husband from his 20-year manufacturing job at the top of 2026. She's opening location number two. She's building a keynote speaking career. She's going to the Super Bowl.
And to think, it all started with 20 people, $20 each, showing up to a park with whatever equipment they could bring.
