Growth
Bill V. had never owned a gym before. Not even close.
As a commercial insurance broker, he'd spent his career in a completely different world. But when Grinders Fitness in Colorado, his "happy place," the gym that had changed his life in so many ways was about to close due to the previous owner's struggles, Bill made a huge leap.
He bought it.
"Is that a good reason to buy a business? Absolutely not, But I did see an opportunity and I thought, you know, this product's amazing. I can make this work."
Bill took over Grinders Fitness in September 2023. Within ten days of owning the business, reality hit hard.
"I realized quickly, I have no clue what I'm doing."
He didn't know fitness from the business side. He'd never run a gym before. He had no idea how to handle marketing, sales processes, or the day-to-day operations that keep a fitness business thriving.
"I needed a blueprint and I needed coaching. I needed help with marketing. I needed help with everything. I have no idea what's going on here."
The hunt for help started immediately. Thankfully, Bill found Gym Launch and signed up at the end of October 2023.
What happened next speaks for itself.
For the full year of 2023, Grinders Fitness did $140,000 in gross sales. Bill took over in September, so the last four months of 2023 were his first months as owner and first few months with Gym Launch.
"The revenue damn near doubled in those last four months just from your help. It was incredible."
Then came 2024. By the end of the year, Grinders Fitness had done just over $320,000 in revenue.
Bill doubled his gym's revenue in one year with zero experience running a gym.
"That is a testament to Gym Launch and their processes and their relentless pursuit of excellence. If they can take someone that's never run a gym before and turn them into a success, that's saying something."
What made the difference? According to Bill, it was the comprehensive support and proven systems.
"They completely revamped our sales process and we just totally followed their lead on how to nurture, how to run the business in general, and just make it better."
"The coaches and staff are there every step of the way to make sure that we're doing our job. And they're always coming out with new, exciting, different things to try and do just to make things better. They just provide a tremendous amount of value."
Bill is the first to acknowledge that the journey hasn't been easy.
"It's been a lot of work, hard work," he shares. "But totally worth it."
The real hero is Bill. He took the systems we provided and worked relentlessly towards his goals without failure as an option.
He rescued Grinders Fitness, and turned it into an essential place in his community for health, community, and transformation.
"I have no doubt we're going to hit them and make this place really, really thrive."
That confidence comes from having experienced firsthand what's possible when you combine hard work with the right systems and support. Bill went from "I have no clue what I'm doing" to successfully running and growing Grinders Fitness in just over a year.
