Growth
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Like a wrapped gift sitting under the tree waiting to be opened, Amanda Goosen's Electrical Muscle Stimulation studio in Auckland held untapped potential.
When Amanda launched her EMS studio in early 2022, she was driven by a deeply personal mission. After EMS training changed her life in 2017, she left her career in digital media behind to help others experience the same transformation. But opening a business in post-COVID New Zealand, where mortgages had skyrocketed and members were bleeding out faster than she could replace them, wasn't the success story she'd envisioned.
As a sole operator wearing every single hat in her business—trainer, marketer, bookkeeper, etc—she watched profitability slip through her fingers while overhead costs rose. At just $4,000 per month in revenue, she was barely keeping the lights on.
But this Christmas season, Amanda's story reads like one of those heartwarming holiday tales where determination meets the right guidance at exactly the right time.
Amanda couldn't afford to join Gym Launch officially, but that didn't stop her. She dove into the Gym Launch Secrets audiobook and engaged with every free resource she could find in our SKOOL Community. She was a motivated learner, hungry for proven strategies that could save her struggling studio.
Then came the moment that changed everything: she joined Gym Launch and right away her first paid ad campaign went live.
The results? 11 sales. 10 6-week challenges, one EFT membership, one custom session pack, and one 1:1 drop-in session. Total collected: $9,945.
But the real transformation wasn't just in the revenue, it was in Amanda's mindset.
After making what felt like endless phone calls with only two consults booked, Amanda was discouraged. She reached out to her Gym Launch coach for guidance.
That's when she got the perspective shift that became her North Star.
They did the math: All of those phone calls and work she put in brought in $2,399.
"Huge mindset shift," Amanda shared. "It's already so much easier to motivate myself to pick up the phone."
She’s still working as hard as ever, but now she’s actually seeing it pay off with actual cash in her account.
She started tracking her metrics more closely. She streamlined her phone script, and improved her sales techniques. Every call became an opportunity, not a burden.
Armed with new skills, and a shifted mindset, Amanda transformed her EMS studio.
In just five months, her monthly revenue skyrocketed from $4,000 to $19,000.
She went from bleeding members and barely surviving to building a thriving operation. She went from avoiding her business problems to proactively seeking growth. She went from feeling discouraged to understanding that each phone call, and all of her lead nurture had tangible, trackable value.
This Christmas season, as we celebrate our 12 Days of Gym Owner Wins, Amanda's story reminds us that transformation isn't always instantaneous. Sometimes it's buried under discouragement, delayed by fear, and hidden behind the overwhelming weight of doing everything alone.
But when a dedicated owner meets the right strategies, commits to learning, and shifts their mindset magic happens.
Amanda didn't wait for a Christmas miracle. She created one: one phone call, one ad campaign, one decision at a time.
That's the spirit of a true Gym Owner.
