Why Gym Lead Reactivation Matters
Do you have a list of old gym leads collecting dust in your CRM? Most gym owners do. But what many don't know is that those old leads can become new members—without spending money on ads.
Gym Lead Reactivation means reaching out to your old leads or former gym members with a fresh, exciting offer. If you don't do this, you're leaving easy money on the table.
3 Big Reasons to Start a Gym Lead Reactivation Campaign:
- It’s Free: No need for expensive ads.
- Easy Setup: Takes only a few hours.
- Big Results: Low effort, high reward.
What Is a Gym Reactivation Campaign?
A Gym Lead Reactivation campaign reconnects you with old leads or former members. The goal is simple: get them excited again, book an appointment, and get them signed up.
But many gyms get this wrong:
- They send one big email or text with a boring discount.
- If nobody replies, the list is wasted.
- If too many reply, the gym can't handle responses quickly.
Instead, do this…
How to Run a Gym Lead Reactivation Campaign (Easy 3-Day Plan)
Step 1: Build Your Reactivation List
- Export your old leads or inactive members.
- Upload them to your CRM, such as GoHighLevel.
Step 2: Choose Your Offers
- Offer 1: "Transformation Pass"
Includes a consult, body scan, and gift card. (No training involved.) - Offer 2: "Free Class Pass" (Cleanup Offer)
Good for leads who aren't ready for a full consult yet.
Step 3: Run Your 3-Day Gym Reactivation Campaign
Day 1:
- Send 3 quick text messages:
- Introduction
- Main offer
- Quick "Sorry for the spam" follow-up
- Follow with one email summarizing the offer.
Day 2:
- Send 1 text message and 1 email as reminders about the Transformation Pass.
Day 3:
- Send 2 text messages promoting your cleanup offer (Free Class Pass).
👉 Important Tip: Send messages to only 50–100 contacts each day. This helps your team manage responses without getting overwhelmed.
We’ve already tested what the emails and texts should say and if you want them, you can get them for free by downloading the Gym Profit Playbook here.
What Results Can Gym Owners Expect?
- Reply Rate: 5–20% of people usually reply.
- Close Rate: 0.5–1% of your total list can become paying members.
- Pushback: Some people might unsubscribe or say no. That’s normal. Focus on those who say "yes."
Real Results from Gym Owners
In Gym Launch’s tests with 11 gyms:
- Average Leads Contacted: 1,515
- Average New Revenue: $5,700 in 3 weeks
- Average New Members: 11
All without spending a single dollar on ads!
Final Thoughts: Make Gym Lead Reactivation Part of Your Growth Plan
The best gym owners turn old leads into real money using a Gym Lead Reactivation play. If you're serious about growing your gym, you should do the same.
Ready to learn more proven ways to grow your gym?
👉 Download our Gym Profit Playbook and discover 9 proven strategies that the top gyms use to gain new members, increase profits, and create loyal, happy members—no ad spend needed.
