Growth
If your gym’s revenue feels unpredictable, you’re not alone.
Many gym owners ride a monthly rollercoaster—big wins one month, dry spells the next. You run ads, do challenges, maybe even drop your rates to bring people in fast.
But what happens when that flood of new clients slows down? Or when ad costs spike?
That’s when most gyms realize their model is broken.
At Gym Launch, we’ve helped over 6,000 gyms fix that by doing one thing:
Replacing flat, front-end-only revenue with a layered profit system we call the Wedding Cake Model.
Let’s break it down.
Imagine your gym’s profit structure like a wedding cake—built in tiers, each adding more revenue, more retention, and more stability.
Here’s what it looks like:
This is your icing—the fast cash from new member promos, challenges, paid trials, or front-end offers.
It gives your gym a short-term boost and fuels growth… but by itself, it’s not sustainable.
This is where most gyms stop. They build a business on icing instead of cake.
Here’s where the real gym grows:
These layers give you predictable monthly income and let you serve fewer clients at a higher margin.
Want to really scale? Stack on top:
These are low-lift, high-margin opportunities that boost LTV (lifetime value) without burning out your team.
The Wedding Cake Model isn’t just a theory—it’s the system we’ve used to help gyms go from:
And here’s why it works:
✔️ It builds front-end AND back-end revenue
✔️ It doesn’t require 100s of new clients every month
✔️ It creates predictability and profit—without chaos
Stop rebuilding revenue every month. Build a cake that stacks.
Because when your gym has the right profit layers in place, it doesn’t just survive—it scales.
